NASCAR RACE REPORT CENTER

Nascar-Weekly-Stats,Qualifying,Practices,Results

NASCAR Announces Multi-Year Partnership with Monster Energy

NASCAR Announces Multi-Year Partnership with Monster Energy

for Premier Series Entitlement

Brand Becomes Official Energy Drink of NASCAR, NASCAR All-Star Race Title Sponsor

 

DAYTONA BEACH, Fla. (December 1, 2016) — NASCAR and Monster Energy announced today a multi-year agreement for the premier series entitlement as well as the prestigious annual NASCAR All-Star Race. Monster Energy, which will begin its tenure as naming rights partner on Jan. 1, 2017, will become only the third company to serve as the entitlement sponsor in NASCAR premier series history, following RJ Reynolds and Sprint/Nextel.

 

As part of the agreement, the brand also becomes the Official Energy Drink of NASCAR.

 

“Monster Energy is a brand built on excitement and enthusiasm, qualities that align with NASCAR,” said Brian France, NASCAR Chairman and CEO. “This sponsorship position is the most unique in all of sports and entertainment, and we are thrilled to have a partner that will help us further elevate the series. Today’s announcement is the culmination of a thorough search, one that resulted in the right partner at this important time in our sport’s history.”

 

NASCAR premier series races long have been a bucket-list destination for sports fans throughout the country, and starting next season, Monster Energy will elevate the event experience to an even higher level.  As part of the agreement, Monster Energy will engage with fans in creative, innovative ways at all race tracks where the premier series will race.

 

“Monster Energy has an established and versatile history in motorsports, and we’re thrilled to take this historic next step,” said Rodney Sacks, Monster Beverage Chairman and CEO. “We feel strongly that our brand is a perfect fit for this sport and its star athletes. We look forward to interacting with the millions of passionate NASCAR fans week-in, week out.”

12/01/2016 - Posted by | ARCHIVES

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: